In order to celebrate this iconic drink, and to champion Negroni Week and all it stands for, I will be releasing a cocktail video everyday next week, each with a different Negroni theme. So what do we know about the Negroni...
There are numerous stories related to the origin of the Negroni cocktail, however it seems that all roads lead back to one central figure, Count Camillo Negroni. There even seems to be some debate as to whether he was actually in fact a Count or that perhaps it was more of an honorary title he bestowed upon himself, but what is clear is that we owe him a debt of gratitude for being involved in the creation of one of the greatest cocktails ever made.
The drink itself is the evolution of a previously popular cocktail the Americano (formerly known as a Milano-Torino after the two main ingredients Campari (of Milan) and Martini & Rossi sweet vermouth (of Turin) - finished with a splash of soda as the third and final ingredient). The story goes that Count Camillo Negroni needed a drink with a little more bite, and so one evening in 1919 at the Casoni Bar (later renamed Caffe Giacosa) in Milan bartender Fosco Scarselli added gin instead of soda and the Negroni was born.
For the full story read Gary Regan's incredible book The Negroni: Drinking to La Dolce VIta.